Personalization and Privacy in the AI Era

Image: Shutterstock

The Privacy Paradox

Personalization powers profit

Enrich, don’t annoy

What kind of data defines an individual?

  • Historical data: personal history
  • Financial data: investments, possessions or credit score
  • Professional data: education and career
  • Social data: family, friends, religion, or political affiliations
  • External data: demographics, health, or physical characteristics
  • Internal data: knowledge, beliefs and preferences
  • Tracking data: geolocation, computer device, contact details

Common misconceptions about data privacy

  • GDPR does not forbid monetizing personal data.
  • Sharing of personally identifiable data does not require consent.
  • Data privacy and data security are not the same thing — privacy concerns the trust relationship between the company and the customer, while security is about the storage and use of that data.

How AI technology is changing the landscape

Summary

--

--

--

TechSee revolutionizes the customer support domain by providing the first cognitive visual support solution powered by augmented reality and AI. www.techsee.me

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

For Your Ears: The Vergecast #238

Social VR — The Hero We All Deserve?

Download Gps Voices Mazda Connect

Windows CE End-of-Life: Guidelines to Migrate and Keep Your Medical Device OS Up to Date

Best Macbook accessories in 2021

{UPDATE} VR Galaxy Wars Space Shooter Hack Free Resources Generator

Autonomous Minehunting Systems: protecting sailors on the frontline

World-class autonomous minehunters to protect Royal Navy

Reaching 1 Million Welds with Additive Manufacturing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
TechSee

TechSee

TechSee revolutionizes the customer support domain by providing the first cognitive visual support solution powered by augmented reality and AI. www.techsee.me

More from Medium

What Time Do the Gates Open?

AR In Business: Real Use Cases

The hardest part as an introvert

Shelf Life of Conversations: How Long Do They Last?